Introducing Doggo Eats

Today we're opening up the beta of Doggo Eats, an app built to help you make sense of the confusing, over-marketed world of pet food. It's a global industry worth more than $130 billion a year — and figuring out what's actually right for your dog.

We believe there needs to be a better way to navigate this part of your dog's life: to cut through the "premium," "natural," and "vet-recommended" labels that all say everything and mean nothing, and give you a way to feed your dog with confidence instead of guesswork. Doggo Eats is designed to be your companion for that — and to connect you to a growing group of dog parents who'd rather read the label than trust the packaging.

This isn't a niche worry. As we started sharing the idea, it became clear that almost every dog owner has stood in a store aisle, or scrolled a product page, quietly unsure whether they were making a good decision. Thousands of dog parents are already using the beta to answer that question, and our confidence in the data grows every day.

Our mission is simple: help your dog be healthier through better food. That's a bigger challenge than it sounds. There are so many steps to getting it right. First, you need to figure out what to feed and, most importantly, why — is this food actually complete and balanced for your dog's life stage, or just marketed well? Then you need to decide which product, from which brand, sits at the right intersection of quality, price, and form for you. Then you have to feed it the right way — how much, how to transition without upsetting their stomach, what to keep out of the bowl entirely. And finally, you have to pay attention to results: coat, digestion, energy, weight — the things that tell you it's working, over weeks and months, not minutes.

Doggo Eats takes all of these steps and streamlines them, so making a good decision for your dog is as fast and clear as scanning a bag.

Today on Doggo Eats, you'll find:

• —A food and stack score that rates products on nutritional adequacy (AAFCO standards), ingredient quality, and red-flag additives like artificial preservatives and dyes — based on the label and the science, not the brand's claims.
• —A symptom tracker to log how your dog is doing over time — coat, digestion, energy, weight — so you can connect what they're eating to how they're feeling.
• —An AI Coach that answers your dog's nutrition questions in plain language — portions, food transitions, gut and digestion issues, homemade recipe ideas — grounded in real nutrition science (NRC, AAFCO, FEDIAF), not a guess from the open internet.

You can scan, ask, and keep track right from the app, and share what you find with your vet or anyone who helps care for your dog. Soon we'll be adding more ways to follow your dog's nutrition over time and learn alongside other dog parents with the same breed, age, or health goals.

Doggo Eats is inspired by my own dog, Pluto. Trying to figure out what to actually feed him — and realizing how hard it was to get a straight answer — is the reason this exists. The more people I talked to, the clearer it got that this is a problem almost every dog parent shares, and one nobody has really solved.

This beta is just the beginning. We want to hear about your experience at every step — what's confusing, what's missing, where our data or scores fall short. Tell us and we'll fix it.

During this beta, we're also building relationships with the people who know this best — veterinarians and canine nutritionists. If you're one of them and want to get involved, reach out.

We're so glad you're here. Together, we're going to make sense of dog food.